Sparks

Engage and support your audience

Engage your audience with data-informed learning campaigns, nudges and notifications. Choose the appropriate channel and deliver the right information when needed most.

Villeroy and Boch IHG Intercontinental Hotel Group HT2 Labs Jellyfish Training Suberb Learning

Key features

A range of features to automate a personal experience helping with engagement, growth, development, and compliance.

Campaigns
Trigger automated campaigns based on what people do (or don’t do) on the job.
Nudges
Prompt learners to engage or re-engage with your content.
Message builder
Build custom experiences. Include articles, files, videos, links, elearning and more.
Segmentation
Segment your people dynamically based on their behavior.
Dynamic audiences
Dynamically create audiences based on powerful segmentation.
Integrations
Team up with your favourite apps including Slack, Segment, Zapier and more.
Goals
Map your messaging against organizational goals to track their impact and assess qualifiable change.
Informed training
Sparks data can help identify areas and times when you might want to consider just-in-time training.
Landing pages
Launch content (Storyline,Video etc) from email, sms and Slack without requiring users to login to a platform.
Check out all features

Built from the ground up around research

Modern organizations know the importance of adopting tools and approaches that are underpinned by research, which is why we built Sparks from the ground up based around science.

Spaced Learning
Spaced learning is the principle that information is more easily learnt when it is split into short time frames and repeated multiple times, with time passing between repetitions.
Nudge Theory
Carefully designed prompts can be more effective at delivering long term behaviour change. Make sure your people are supported with short, personalized, coaching moments.
Behavioural Economics
If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles form a framework based on academic literature.
More on research

Testimonials

Josh Webb

Communicating with learners at the right time and in context throughout the lifecycle of a learning experience is critical to engagement and learner retention.

Sparks empowers us to automate that process and provides us insights and tools to manage and continuously improve those efforts. We’ve reached thousands of participants across more than a dozen programs over the last three years and Sparks has evolved to continue meeting our requirements.

Josh Webb
Director of HR Operations at ICF
Alan Betts

Dave Tosh (PedalRed/Sparks Founder) is an innovator, able to spot trends and create hugely engaging products at a speed I have never seen matched. He has always been a trusted and valued partner.

Alan Betts
Chief Learning Officer and Chairman at HT2
Craig Taylor

Thought Leaders have been saying for many years that L&D can increase the impact of their work by taking a leaf from the marketing industry's playbook, however in practice it's never really come to fruition.

It was for that reason that I was immediately attracted to Sparks' value proposition. Enabling intelligent, personalised, data driven nudges to be delivered at the right time via a range of channels was something that I have used Sparks to great effect for with a number of my international clients.

The innovative thinking and speed of delivery from the Sparks team ensures that this product continues to evolve and grow at a pace unheard of in the Learning Tech industry.

Craig Taylor
Customer Success Manager at HT2 Labs/Learning Pool.
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