Build engaging, omnichannel, data driven experiences.

Sparks uses data to automate personal experiences for each person when they need it most to help with engagement, growth, development and compliance.

Villeroy and Boch IHG Intercontinental Hotel Group HT2 Labs Jellyfish Training Suberb Learning

How it works

Understand

Powerful segmentation helps understand and target the right audience.

Adapt

Tailor the experience for each individual based on what they actually need.

Automate

Based on rules you set, determine what happens, for who, when, and where.

Foster engagement and demonstrate impact

Track the impact your experiences are having on metrics that matter for your organization.

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Automate campaigns

Trigger automated campaigns based on what people do (or don’t do) on the job. Build a real culture of awareness within your organization around issues such as diversity and inclusion.

Performance support

Deliver personalized coaching moments when your people need them most to help them work towards their goals.

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Ensure your experiences are successful

Map your experiences to organization goals and track their impact. Use these metrics to tweak and improve each experience ensuring you achieve the best outcomes possible for your organization and people.

Manager Support

Give managers the personalized, ongoing support they need to leverage, promote and nurture the collective talents of their teams.

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Built from the ground up around research

Modern organizations know the importance of adopting tools and approaches that are underpinned by research, which is why we built Sparks from the ground up based around science.

SPACED LEARNING
Spaced learning is the principle that information is more easily learnt when it is split into short time frames and repeated multiple times, with time passing between repetitions.
NUDGE THEORY
Carefully designed prompts and activities are more effective at delivering long term behaviour change. Make sure your people are supported with short, personalized, coaching moments.
BEHAVIOURAL ECONOMICS
If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles form a framework based on academic literature.

Integrations

Team up with your favourite apps.

And more

A powerful platform for behaviour-based automation.

Harness data from anywhere via direct integrations, Segment or custom Sparks tracking and make that data actionable.

Generate meaningful insight and trigger campaigns, support and/or feedback that is truly personalized to each individual.

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