Reach your audience at the right moments

Sparks uses data to automate personal experiences for your audience when they need it most to help with engagement, growth and development.

Villeroy and Boch IHG Intercontinental Hotel Group HT2 Labs Jellyfish Training Suberb Learning

Key features

A range of feature to help engage your audience with data-informed learning campaigns, nudges and notifications. Choose the appropriate channel and deliver the right information when needed most.

Trigger automated campaigns based on what people do (or don’t do) on the job.
Prompt learners to engage or re-engage with your content.
Message builder
Build custom experiences. Include articles, files, videos, links, elearning and more.
Segment your people dynamically based on their behavior.
Dynamic audiences
Dynamically create audiences based on powerful segmentation.
Team up with your favourite apps including Slack, Segment, Zapier and more.
Map your messaging against organizational goals to track their impact and assess qualifiable change.
Informed training
Sparks data can help identify areas and times when you might want to consider just-in-time training.
Landing pages
Launch content (Storyline,Video etc) from email, sms and Slack without requiring users to login to a platform.

Built from the ground up around research

Modern organizations know the importance of adopting tools and approaches that are underpinned by research, which is why we built Sparks from the ground up based around science.

Spaced Learning
Spaced learning is the principle that information is more easily learnt when it is split into short time frames and repeated multiple times, with time passing between repetitions.
Nudge Theory
Carefully designed prompts can be more effective at delivering long term behaviour change. Make sure your people are supported with short, personalized, coaching moments.
Behavioural Economics
If you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST). These four simple principles form a framework based on academic literature.
More on research

An example workflow

Set your goals, test your assumptions, harness a data-informed approach
to achieve continual improvement.

Define your goals

Setting measurable, relevant, and achievable goals means you are more likely to remain focused on the outcome, design a better experience, and move the needle for the business.

Identify your audience

Powerful segmentation allows you to define your audience dynamically based on their behavior, activity, and traits.

Design your content strategy

Design and build out personalized experiences from scratch or based on one of the sample templates. It's all about delivering the right information to the right person when needed most.

Select the appropriate channel

Increase the effectiveness of your campaigns, content, and messaging by delivering the experience where people are. Currently available include email, sms, in-app and Slack.

Choose the trigger

Decide what will activate a campaign, nudges, or learning experience. This could be based on user actions, date-driven, or something else.

Measure, improve, repeat

Effective measurement looking at what works and what doesn't then adjusting accordingly is key to continuous improvement and demonstrating the impact of your experiences.


Josh Webb

Communicating with learners at the right time and in context throughout the lifecycle of a learning experience is critical to engagement and learner retention.

Sparks empowers us to automate that process and provides us insights and tools to manage and continuously improve those efforts. We’ve reached thousands of participants across more than a dozen programs over the last three years and Sparks has evolved to continue meeting our requirements.

Josh Webb
Director of HR Operations at ICF
Alan Betts

Dave Tosh (PedalRed/Sparks Founder) is an innovator, able to spot trends and create hugely engaging products at a speed I have never seen matched. He has always been a trusted and valued partner.

Alan Betts
Chief Learning Officer and Chairman at HT2
Craig Taylor

Thought Leaders have been saying for many years that L&D can increase the impact of their work by taking a leaf from the marketing industry's playbook, however in practice it's never really come to fruition.

It was for that reason that I was immediately attracted to Sparks' value proposition. Enabling intelligent, personalised, data driven nudges to be delivered at the right time via a range of channels was something that I have used Sparks to great effect for with a number of my international clients.

The innovative thinking and speed of delivery from the Sparks team ensures that this product continues to evolve and grow at a pace unheard of in the Learning Tech industry.

Craig Taylor
Customer Success Manager at HT2 Labs/Learning Pool.
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