Does Sparks increase email volume

January 30, 2019 - Dave Tosh

When describing Sparks to someone last week I was asked if a solution such as Sparks would actually go against their company initiative - to cut down on the number of internal emails they send - and instead result in sending more email.

I think it could have the opposite effect if embraced and used to its full potential. Instead of increasing email volume, it could decrease what you think you need to send to people by making sure everything you send is relevant and worthwhile; no more sending out generic, one-size-fits-all training communication that ends up being ignored and adding to already clogged inboxes.

You can also send nudges via sms or push to Slack (other platforms coming soon) avoiding email altogether.

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