Sparks Messaging Channels

February 20, 2019 - Dave Tosh

If you're using Sparks to automate personalised messaging for learners, there are 5 channels currently available: Email, SMS, Push (via webhook), Slack and an in-app widget. Here's a quick overview of each option..

Email

Email is perhaps the most important and widely used communication channel in the corporate space; this is no different with Sparks. The majority of our customers focus a lot of energy on their email communication making sure they are personalising both the subject line and content for each learner.

As marketers know, email is one of the best, if not the best, channel in terms of ROI, it's easy to track and despite some people talking up the demise of email for the last 10 years, evidence points to email use growing. It's an important channel for Sparks.

SMS

Sparks allows you to personalise messaging and send it out via SMS when required. This option has not been as widely used yet due to needing learner mobile phone numbers, which many organisations don't have. However if you do and wish to harness SMS as a messaging channel, it has amazing engagement rates.

Slack

Most of you will have heard of Slack and most probably use it in your company. It's an amazing product that has grown rapidly into a main player in company communication. Therefore, it was important we made this the first platform that Sparks integrated with to easily send personalised nudges to folks via selected channels and DMs. We have other platforms such as MS Teams on the roadmap.

Push via a webhook

Last but not least is something we have in closed testing; in-app messaging. With a couple of lines of Javascript this option gives learning platforms (think Moodle, Curatr, Canvas etc) an option to push relevant nudges / content and updates to users - based on xAPI data - as they're using the platform. Use cases could including personal messaging while onboarding new users, providing positive encouragement as someone works through content or pushing additional resources to those who are high flying through a course. All messaging is private and personalised for the logged in learner.

In-app messaging

Last but not least is something we have in closed testing; in-app messaging. With a couple of lines of Javascript this option gives learning platforms (think Moodle, Curatr, Canvas etc) an option to push relevant nudges / content and updates to users - based on xAPI data - as they're using the platform. Use cases could including personal messaging while onboarding new users, providing positive encouragement as someone works through content or pushing additional resources to those who are high flying through a course. All messaging is private and personalised for the logged in learner.


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