Benefits include: minimize information/cognitive overload, reduce costs, allow a more dynamic 'up to date' approach to the subject matter content, minimize the forgetting curve, provide a more user centered solution, reduce the time to roll out, build a true culture of awareness, enable a multi-channel approach, meet the employee in the right place.

Being platform agnostic Sparks can sit alongside, and weaves itself into, your existing platforms with the aim of providing campaign materials and support via the optimal channel for your audience.

You can pull data in from a range of platforms, in multiple ways. Sparks is built to work together with you, your platforms and your audience.

Audiences are a way to group people based on specfic criteria. This could be everyone on a course, new employees onboarding, or only those users who have dropped out of 3 of the last 4 courses.

Build audiences that listen out for user traits and / or tags. This feature allows you to dynamically move people in and out of audiences based on their actions and experience.

When you track user activity in Sparks, you are able to automatically assign user traits. As data becomes available trait values can change to reflect a learner's current status allowing you to target specific people e.g. "Leadership: beginner" and "Change management: confident".

Instead of expecting your audience to log into yet another platform, Sparks meets your audience where they are; email, SMS, in-app, Slack and MS Teams. In fact, the only person that knows Sparks exists, is the administrator.

Our in-app widget allows you to push campaigns and messaging into third party applications through a pop up widget. This allows you to deliver directly to your audience even when they're in other platforms.

This is the first knowledge based, platform agnostic, in-app widget for L&D.

Hard metrics are incredibly valuable (which is why they're wired into Sparks), but sometimes you just want to hear directly from the audience. Are they finding the communications useful or not?

Qualitative meets Quantitive.

With A\B testing and path splitting you can find out what's working and do more of the same!

Combined with Sparks insights, you can accurately determine what messaging and content resonate with your audience.

Sparks insights dashboard allows you to drill into metrics for your campaigns, assets and messaging. Generate reports and accurately determine what is working and what is not.

Standardize your learning data from multiple sources via direct integration, xAPI or custom JSON objects and bring it to life powering campaigns.

Sparks has a range of direct integrations with leading platforms that allow it to either fetch, or, have data pushed direct into your Sparks workspace.